“We are excited to work with GE Money to offer our members this exceptional new private label credit program,” said Sharron Bradley, executive director for WHFA. “With GE Money’s experience in providing home furnishings retailers with in-store financing, extensive program tools, and the fastest dealer approval process in the industry, we are supporting our members with a comprehensive and proven program to serve their credit needs.”

Dealers can be up and running with the finance program in less than seven days and will also have access to GE Money’s proprietary Business Center. This Web-based technology enables retailers to easily process online credit applications; create customized marketing materials for direct mail, store signage, Website offers and billing statements; generate real-time sales reports; and participate in online, self-paced sales training modules. With more than 70 years of consumer lending and more than 25 years serving the Home Furnishings industry, GE Money’s risk management and underwriting capabilities are unparalleled, helping retailers offer customers flexible and valuable promotional offers.

“Today, more than ever, homeowners are looking for ways to make the purchases they need in an affordable, convenient manner,” said Paul Schell, general manager, industry programs, GE Money – Sales Finance. “We’re pleased to work with WHFA to provide the financing solutions their customers want.”

About the WHFA
The Western Home Furnishings Association (WHFA) is the largest affiliate of the National Home Furnishings Association, representing more than 1,000 independent home furnishings retailers in more than 2,400 stores in 12 western states. For more information on WHFA, visit http://www.whfa.org/.

About GE Money
GE Money’s Sales Finance unit, based in Kettering, Ohio, is a part of General Electric Company’s GE Capital division, (NYSE: GE). GE Money provides credit card programs and financial services for consumers through dealers; national, regional and independent retailers; associations; contractors; manufacturers; healthcare practices; and service providers in nearly 20 industries including: automotive, consumer electronics and appliances, elective health care, floor covering, home design and improvement, home furnishings, jewelry, music, powersports, outdoor power equipment and sporting goods. More information can be found at www.gemoney.com. GE (NYSE: GE) is a diversified global infrastructure, finance and media company that is built to meet essential world needs. From energy, water, transportation and health to access to money and information, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. GE is Imagination at Work. For more information, visit the company's Web site at www.ge.com.

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