Customers can use the card to purchase Giant Bicycle’s line of performance and recreational bicycles, components and accessories at participating Giant dealers nationwide. The application process is fast and simple, and dealers will enjoy complete online financing program management via GE Money’s new web-based suite of tools that provide access to all the sales, operational, marketing and training resources they need at the click of a button.

“Bicycling has long been a favored pastime in the U.S., and today’s economy makes riding a bike even more appealing,” said Elysa Walk, general manager for Giant Bicycle. “As more people look to purchase bicycles and accessories, we’re excited to work with GE Money and provide a financing program that makes these purchases more convenient.”

Bicycle riding has increased in popularity in the U.S. – in some cities by more than 35 percent in the last two years, according to America Bikes, a non-profit organization that advocates for positive outcomes in bicycling. According to the National Sporting Goods Association, 44.7 million people age 7 and older rode a bicycle more than six times last year, up from 40.1 million in 2007 and 35.6 million in 2006. Additionally, The U.S. Census Bureau reported in its
2007 American Community Survey
that more than 650,000 people use a bike as their main vehicle for commuting to work and school

“The Giant financing program is a great service offering, especially today as consumers are looking to trim their budgets and their waistlines. Giant is committed to making it easy for their dealers help cycling enthusiasts find the bike that’s right for them,” said Dennis Murphy, vice president of GE Money’s sporting goods industry. “Riding a bike offers many benefits, from better health to saving money on gas and reducing CO2 emissions. The GE Money Sport Card is a great solution for consumers looking to reap these benefits and stay within their budgets.”

About Giant Bicycle, Inc.
Giant Bicycle, Inc. engages in designing, manufacturing, and selling bicycles. It offers bikes; and parts and accessories, such as apparel, gloves, socks, caps, helmets, framesets, road and mountain framesets, indoor cycling trainers, bags, computers, lights, locks, pumps, bottles, cages, family cycling, child seats, jog strollers, trailers bikes, and tricycles. The company was founded in 1987 and is based in Newbury Park, California. Giant Bicycle, Inc. operates as a subsidiary of Giant Manufacturing Co. Ltd. For more information, visit http://www.giant-bicycles.com/. 

About GE Money
GE Money’s Sales Finance unit, based in Kettering, Ohio, is a part of General Electric Company’s GE Capital division, (NYSE: GE). GE Money provides credit card programs and financial services for consumers through dealers; national, regional and independent retailers; associations; contractors; manufacturers; healthcare practices; and service providers in nearly 20 industries including: automotive, consumer electronics and appliances, elective health care, floor covering, home design and improvement, home furnishings, jewelry, music, powersports, outdoor power equipment and sporting goods. More information can be found at http://www.gemoney.com. 

GE (NYSE: GE) is a diversified global infrastructure, finance and media company that is built to meet essential world needs. From energy, water, transportation and health to access to money and information, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. GE is Imagination at Work. For more information, visit the company's Web site at http://www.ge.com/. 

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