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Pebble-Flex®
GE Money and Pebble-Flex® Provide Consumer Financing for Safety Surfacing Projects

KETTERING, Ohio — November 12, 2008 — GE Money and Pebble-Flex®, a leading manufacturer of soft rubber surfacing material, announced a new multi-year relationship to provide consumers with financing. The Home DesignSM program, a revolving credit program backed by GE Money’s Sales Finance unit, is now available through Pebble-Flex dealers across the U.S. for resurfacing projects around residential pools, patios, splash pads or any areas needing resilient soft surfacing.

Pebble-Flex’s environmentally safe UV light-stable safety surfacing systems are made of multiple-sized rubber pellets held together by a binder that chemically bonds the pebbles together. The product is resistant to Ultra Violet Rays and chemical exposure, two of the leading factors in the failure in most resurfacing systems on the market today, and comes with a 3-5 year product warranty.

“Our product makes pool and play areas safer, and that makes them more fun for everyone,” said Rose Saluti, vice president of sales for Pebble-Flex. “We’re pleased to offer customers a financing option that helps them create safer recreation spaces that can be enjoyed by all.”

According to the National Hospital Ambulatory Medical Care Survey, more than 10 million unintentional home injuries result in a visit to a U.S. emergency department every year. More than 38 percent of these injuries are caused by falls, and the rates of unintentional home injury resulting in emergency department visits are greatest for older adults, specifically those 80 and older, and for children ages 5 and younger.

Pebble-Flex’s products will adhere to most surfaces and can be installed over wood, metal, fiberglass or concrete. Customers can choose from a wide variety of designs to customize recreational areas. The product comes in 15 standard colors that can be mixed and matched to fit consumers’ preferences and existing spaces. In addition to pool decks, patios and walkways, Pebble-Flex is can also be used for playgrounds, water play or any area that needs durable soft protection.

“Creating safer play areas is of utmost importance,” said Bruce Christensen, vice president and General Manager of GE Money’s Home Improvement division. “Our financing program provides Pebble-Flex customers a new way to budget and pay for important safety improvements through our competitive rates and promotions.”

About Pebble-Flex®
Pebble-Flex is a leader in providing comfortable, safe, durable and easily installed soft surface materials. Introduced in 2004, Pebble-Flex is billed as the first truly light stable soft rubber surfacing material. The Pebble-Flex safety surface for playgrounds is a unique blend of technology and practicality that enables schools, parks and pool operators to improve the safety of their facilities for kids. Pebble-Flex® meets all CPSC (U.S. Consumer Product Safety Commission). For more information, visit www.pebble-flex.com.

About GE Money
With more than $200 billion in assets, GE Money, a unit of General Electric Company, (NYSE: GE) is a leading provider of retail banking and credit services to consumers and retailers in more than 50 countries around the world. With more than 130 million global customers, GE Money, based in London, UK, offers a range of financial products, including private label credit cards, personal loans, bank cards, mortgages, debt consolidation and home equity loans and credit insurance. More information can be found at www.gemoney.com. GE Money’s Sales Finance unit, based in Kettering, Ohio, provides private label credit card programs and financial services for consumers through dealers; national, regional and independent retailers; associations; contractors; manufacturers; healthcare practices; and service providers in more than 20 industries including: automotive, consumer electronics and appliances, elective health care, floor covering, home design and improvement, home furnishings, jewelry, music, powersports, outdoor power equipment, sporting goods and travel.

GE (NYSE: GE) is a diversified global infrastructure, finance and media company that is built to meet essential world needs. From energy, water, transportation and health to access to money and information, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. GE is Imagination at Work. For more information, visit the company's Web site at www.ge.com.

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