The private-label revolving credit card program, managed by GE Money’s Sales Finance unit, provides competitive rates and promotions. The application paperwork is fast and easy, and credit decisions occur within seconds.

Periodically during the year, ECR International will help their contractors pay for a portion of the cost of promotions through a corporate rebate. Promotional financing along with ECR International’s subsidized promotions will help contractors stay competitive given the current economic conditions. Likewise, customers can take advantage of the many flexible and convenient financing options the GE Money Home Design^SM program has to offer.

ECR International manufactures a wide range of HVAC products, including boilers, furnaces, air conditioning systems and water heaters. ECR brands include Airco, Argo, EMI, Dunkirk, Hyundai, Olsen, Oneida Royal, Penn co, RetroAire, Ultimate and Utica Boilers.

“Often the purchase of a heating or air conditioning unit is an immediate need, and the Home Design program gives our customers financial flexibility at a very important time,” said Thomas J. Legutko, Director of Marketing for ECR International.

ECR International manufactures a wide range of HVAC products, including boilers, furnaces, air conditioning systems and water heaters. ECR brands include Airco, Argo, EMI, freewatt®, Dunkirk, Olsen, Oneida Royal, Pennco, RetroAire, Ultimate and Utica Boilers.

"GE is excited to partner with the ECR International to provide this flexible service offering," said Bruce Christensen, vice president and General Manager of GE Money’s Home Improvement division. "The Home Design program presents customer with a new way to budget and pay for purchases through our competitive rates and promotions.”

About ECR International, Inc.
ECR International Inc., an innovator in the development of high efficiency heating and cooling products offers a full line of HVAC and hydronic equipment for both residential and commercial markets. ECR’s technologies represent the heating and cooling industry’s standard for product excellence. The company currently operates manufacturing facilities in Utica, Rome and Dunkirk, New York as well as Wallaceburg, Ontario. For more information about ECR International, visit www.ecrinternational.com.

About GE Money
With more than $200 billion in assets, GE Money, a unit of General Electric Company, (NYSE: GE) is a leading provider of retail banking and credit services to consumers and retailers in more than 50 countries around the world. With more than 130 million global customers, GE Money, based in London, UK, offers a range of financial products, including private label credit cards, personal loans, bank cards, mortgages, debt consolidation and home equity loans and credit insurance. More information can be found at www.gemoney.com. GE Money’s Sales Finance unit, based in Kettering, Ohio, provides private label credit card programs and financial services for consumers through dealers; national, regional and independent retailers; associations; contractors; manufacturers; healthcare practices; and service providers in more than 20 industries including: automotive, consumer electronics and appliances, elective health care, floor covering, home design and improvement, home furnishings, jewelry, music, powersports, outdoor power equipment, sporting goods and travel.

GE (NYSE: GE) is a diversified global infrastructure, finance and media company that is built to meet essential world needs. From energy, water, transportation and health to access to money and information, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. GE is Imagination at Work. For more information, visit the company's Web site at www.ge.com.

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