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Blain’s Farm & Fleet

GE Money and Blain’s Farm & Fleet Introduce New Consumer Finance Program

KETTERING, Ohio — March 31, 2008 — GE Money and Blain’s Farm & Fleet, a specialty discount retailer with 33 locations across Wisconsin, Illinois and Iowa, today announced a new multi-year relationship to provide a consumer credit program.

The no annual fee, no down payment required private label credit card is managed through GE Money’s Sales Finance unit and offers financing solutions with low-minimum monthly payments to customers. Cardholders can view their accounts and pay bills online via www.geonlineservice.com.

“Our stores are more than just a place to buy everyday supplies,” said Jane Blain Gilbertson, Executive Vice President of Blain’s Farm & Fleet. “We are a part of the communities we serve and help meet the needs of our customers, their families, homes, farms and their businesses by providing them with convenient payment options.”

Blain’s Farm & Fleet stores offer over 150,000 products including tools, hardware, plumbing and electrical supplies, sporting goods, lawn and garden materials, housewares, pet supplies, automotive supplies, farm and livestock supplies and work wear and sportswear for the entire family.

“Blain’s Farm & Fleet is known for doing a tremendous job of serving the marketplace,” said Sharon Burkitt, Vice President, Specialty industry, GE Money – Sales Finance. “We’re pleased to partner with them as they continue to offer the services and products their customers need and an easy, economical way to make their purchases.”

About Blain’s Farm & Fleet
Founded in 1955, Blain’s Farm & Fleet stores are specialty discount retailers with 33 locations throughout Illinois, Iowa and Wisconsin. Throughout the years, the company remains steadfast in its commitment to offering customers high quality products, competitive prices and reliable service.

The retail stores described in this press release are owned by individual corporations listed. They are not owned by or a subsidiary of Blain Supply, Inc. For further information about Blain Supply, Inc., visit www.farmandfleet.com.

About GE Money
With more than $190 billion in assets, GE Money, a unit of General Electric Company (NYSE: GE), is a leading provider of credit services to consumers, retailers and auto dealers in approximately 55 countries around the world. GE Money, based in Stamford, Conn., offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans and credit insurance. More information can be found at www.gemoney.com. GE Money’s Sales Finance unit, based in Kettering, Ohio, provides private label credit card programs, marketing, installment lending and financial services for national and regional retailers, dealers, manufacturers and service providers in more than 20 industries including: sporting goods, outdoor power equipment, home improvement, powersports, automotive, recreational vehicles, consumer electronics and appliances, home furnishings, floor covering, marine, music, jewelry and luxury goods, and health care.

GE is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit www.ge.com.

©2008 General Electric Company, All rights reserved.

GE Money is a trademark of General Electric Company. Copyright © 2008 General Electric Company.