The Serenity Finance Program, backed by GE Money’s Sales Finance unit, is a program created as a financing tool for unplanned funeral arrangements. Qualifying Keystone customers can take advantage of flexible terms, deferred interest financing, with minimum monthly payments, no annual fee and no down payment. Credit applications are simple, and credit decisions typically take a few minutes.
“Keystone is committed to providing caring, respectful services that meet the needs of loved-ones making funeral plans,” said Jim Price, Chief Operations Officer, Keystone Group Holdings. “While making decisions on memorial services are never easy, we’re confident the Serenity program can help ease the process when it comes to paying for those services.”
According to the U.S. Federal Trade Commission, funerals rank among the most expensive purchases many consumers will ever make, costing an average of $6,000 not including flowers, obituary notices, a car service, or burial expenses. “Planning and paying for a funeral is one of the most stressful and emotional experiences a family member goes through as they grieve the loss of a loved one,” said Regina Leadem, Specialty Market, GE Money – Sales Finance. “The Serenity Finance Program is a resource for families and friends as they make decisions.
About Keystone
Founded in 1996, Keystone is a leading owner and operator of funeral homes across the United States and Canada and is estimated to be the fifth largest provider of funeral services in North America. Keystone currently provides funeral, cremation and cemetery services with a primary focus in non-urban areas. Keystone is headquartered in Tampa, Fla. For more information, visit www.keystonegroup.com.
About GE Money
With more than $200 billion in assets, GE Money, a unit of General Electric Company, (NYSE: GE) is a leading provider of retail banking and credit services to consumers and retailers in more than 50 countries around the world. With more than 130 million global customers, GE Money, based in London, UK, offers a range of financial products, including private label credit cards, personal loans, bank cards, mortgages, debt consolidation and home equity loans and credit insurance. More information can be found at www.gemoney.com. GE Money’s Sales Finance unit, based in Kettering, Ohio, provides private label credit card programs and financial services for consumers through dealers; national, regional and independent retailers; associations; contractors; manufacturers; healthcare practices and service providers in more than 20 markets including: automotive, consumer electronics and appliances, elective health care, floor covering, home design and improvement, home furnishings, jewelry, music, powersports, outdoor power equipment, sporting goods and travel.
GE is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world’s toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit www.ge.com.
