Designed specifically for the pool and spa industry, customers will be able to use PROJECTLOANSM to purchase Anthony & Sylvan pools, spas, supplies and accessories. The program can be accessed by phone, fax or the internet with customers linking to PROJECTLOANSM from Anthony & Sylvan’s website www.anthonysylvan.com.

“Many families are choosing to improve and enhance their current homes. Adding a pool or spa is a great way to get more enjoyment out of their home,” said Bruce Christensen, vice president and general manager of GE Money’s Home Improvement division. “We’re excited to work with Anthony & Sylvan Pools to offer the PROJECTLOANSM program to their customers.”

“We pride ourselves on helping our customers create the backyard oasis of their dreams,” said Tom Casey, Vice President of Sales for Anthony & Sylvan Pools. “Our partnership with GE Money is an exciting opportunity to grow our business and help homeowners enhance the beauty and value of their greatest investment, their homes, affordably and conveniently.”

GE Money’s credit programs provide installment financing terms with no down payments or prepayment penalties on purchases. Other benefits include an easy application process, fast credit decisions and promotions at the point-of-sale.

About Anthony & Sylvan Pools
Anthony & Sylvan is among America’s largest installers of custom-designed in-ground concrete residential swimming pools and spas. The company was founded over 60 years ago and has become an industry leader across the country. It has installed more than 360,000 swimming pools over the past 60 years. More information can be found at www.anthonysylvan.com.

About Sales Finance and GE Money
Sales Finance, based in Kettering, Ohio, is part of GE Money, and provides private label credit card programs, marketing, installment lending and financial services for national and regional retailers, dealers and service providers in more than 20 markets including: landscaping, home improvement, recreational vehicles, marine, automotive, powersports, outdoor power equipment, consumer electronics and appliances, furniture, floor covering, jewelry and luxury goods, and various health care disciplines.

With more than $190 billion in assets, GE Money, a unit of General Electric Company (NYSE: GE), is a leading provider of credit services to consumers, retailers and auto dealers in 55 countries around the world. GE Money, based in Stamford, Conn., offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans and credit insurance. More information can be found at www.gemoney.com.

GE is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit www.ge.com.

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