When existing Mervyns cardholders receive their new cards they will be able to save right away through a unique offer called "20 for 20," which allows customers to save 20 percent off any 20 items of their choice through November 6 when they use their Mervyns Card. Also, the popular Mervyns Big RewardsSM program is improved, and now awards a 15 percent off all-day savings pass for every purchase of $250 or more. The Mervyns Card also features no annual fee, competitive APRs, online account management, optional account security, advance notice of sales and events, special savings opportunities throughout the year, and receipt-free returns within 90 days of purchase when the card is used.

"We're delighted to offer improved cardholder benefits to Mervyns shoppers," said Margaret Keane, president and CEO of GE Consumer Finance's Retail Consumer Finance unit. "We look forward to helping Mervyns drive sales and enhance customer loyalty through this new and improved program."

"Mervyns customers are very loyal, and to show our appreciation we've created new opportunities for them to get credit for their style and start enjoying more special offers and exclusive cardholder extra savings on their purchases," said Terry McDonald, senior vice president of marketing for Mervyns. "We look forward to working with GE to further evolve the program, and help customers reap even bigger rewards each time they shop with us."

In addition to launching the new cards to 3.4 million existing Mervyns Cardholders, GE Consumer Finance will work with Mervyns to launch an extensive marketing campaign to attract new cardholders. Consumers who are interested in the Mervyns Card can apply online at www.mervyns.com or at any Mervyns store location.

About GE and GE Consumer Finance

With $150 billion in assets, GE Consumer Finance, a unit of General Electric Company, is a leading provider of credit services to consumers, retailers and auto dealers in 47 countries around the world. GE Consumer Finance, based in Stamford, Conn., offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans and credit insurance. More information can be found online at www.geconsumerfinance.com.

GE (NYSE: GE) is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com.

About Mervyns

Mervyns LLC, headquartered in the San Francisco Bay Area, is a family-friendly promotional neighborhood department store offering trend-right fashions and home décor for the entire family at affordable prices. With 255 locations in 13 states, Mervyns has a well-earned reputation for its extensive selection of national and private-label fashions and housewares. Community giving has been a cornerstone of the company's business since 1949, with a focus on improving the lives of children and families by giving back to educational programs in its communities. For a list of store locations, or for additional information, visit Mervyns' Web site at www.mervyns.com.